LUIZ
FORMARIZ
Product Designer | Apple Developer Academy Alumni
Product Designer | Apple Developer Academy Alumni
For Anyone
Recruiters
Design Directors
Product Designers
Engineers
Hi, I'm a Product Designer who builds intuitive products that even my grandparents can easily use.
For Anyone
Recruiters
Design Directors
Product Designers
Engineers
Hi, I'm a Product Designer who builds intuitive products that even my grandparents can easily use.
For Anyone
Recruiters
Design Directors
Product Designers
Engineers
Hi, I'm a Product Designer who builds intuitive products that even my grandparents can easily use.
PROJECTS
Avoiding food selectivity
in Children
iOS
WatchOS
Health
Stimulating cultural tourism through Journaling
iPadOS
Travel
Journaling
Improvisa Ação
Designing a fun and
engaging way to Improvise
tvOS
Gamification
CASE STUDIES
Iris Stock
Using Vision Pro to help small businesses manage warehouse inventory
VisionOS
Spatial Interface
Planeja AI
Simplifying City Exploration with AI Travel Itineraries
iOS
Artificial intelligence
Uber One
Optimizing Uber One visibility for higher conversion
iOS
Metrics & Analytics
EXPERIENCE
AR/VR Resident Product Designer
Instituto Eldorado
Instituto Eldorado
2026 - Current
2026 - Current
— Currently designing and applying UI and User Experience solutions for virtual reality experiences and game development projects.
— Currently designing and applying UI and User Experience solutions for virtual reality experiences and game development projects.
— Currently designing and applying UI and User Experience solutions for virtual reality experiences and game development projects.
Product Designer
Apple Developer Academy
Apple Developer Academy
2024 - 2025
2024 - 2025
— Responsible for the end-to-end UX process across more than 11 projects.
— Responsible for the end-to-end UX process across more than 11 projects.
— Responsible for the end-to-end UX process across more than 11 projects.
— Design apps for iOS, watchOS, iPadOS, and tvOS.
— Design apps for iOS, watchOS, iPadOS, and tvOS.
— Design apps for iOS, watchOS, iPadOS, and tvOS.
— Developed and launched 4 apps on the AppStore.
— Developed and launched 4 apps on the AppStore.
— Developed and launched 4 apps on the AppStore.
— Led over 3 development teams, guiding developers through the Product Design Process.
— Led over 3 development teams, guiding developers through the Product Design Process.
— Led over 3 development teams, guiding developers through the Product Design Process.
— Write Scrum Stories and establishing KPIs to measure our success.
— Write Scrum Stories and establishing KPIs to measure our success.
— Write Scrum Stories and establishing KPIs to measure our success.
UI Designer
Development for Everyone Initiative
2022 - 2023
Fictional project by André Queiroz for training early career developers.
— Responsible for web designing a fictional bank.
— Responsible for web designing a fictional bank.
— Responsible for web designing a fictional bank.
— First contact with Scrum and Kanban.
— First contact with Scrum and Kanban.
— First contact with Scrum and Kanban.
EDUCATION
UX/UI Design
DesignCircuit Online School
2025 - Present
— Developed stronger UX skills, specifically in user research, competitor analysis, personas, insight generation, MVP definition, and scoping.
— Developed stronger UX skills, specifically in user research, competitor analysis, personas, insight generation, MVP definition, and scoping.
— Refined my UI design skills, with a focus on heuristics, design patterns, accessibility, grid system implementation, brainstorming techniques, and wireframing.
— Refined my UI design skills, with a focus on heuristics, design patterns, accessibility, grid system implementation, brainstorming techniques, and wireframing.
— Also get a better understanding of the handoff process to engineers.
— Also get a better understanding of the handoff process to engineers.
Graphic Design
Martha Falcão Wyden University
2024 - 2025
— Learned typography, illustration, and visual design fundamentals.
— Learned typography, illustration, and visual design fundamentals.
— Presented projects to students, teachers and external guests.
— Presented the project to students, faculty, and external guests.
— Presented projects to students, teachers and external guests.
Bachelor of Design
Martha Falcão Wyden University
2023 - 2024
— Learned semiotics, usability principles, color theory, and design process fundamentals.
— Learned typography, illustration, and visual design fundamentals.
— Explored a lot of design disciplines, creating everything from jewelry and fashion pieces to recyclable prototypes that continue feeding stray animals to this day.
— Explored a lot of design disciplines, creating everything from jewelry and fashion pieces to recyclable prototypes that continue feeding stray animals to this day.
— Learned typography, illustration, and visual design fundamentals.
— Explored a lot of design disciplines, creating everything from jewelry and fashion pieces to recyclable prototypes that continue feeding stray animals to this day.
EDUCATION
UX/UI Design
DesignCircuit Online School
2025 - Present
— Developed stronger UX skills, specifically in user research, competitor analysis, personas, insight generation, MVP definition, and scoping.
— Refined my UI design skills, with a focus on heuristics, design patterns, accessibility, grid system implementation, brainstorming techniques, and wireframing.
— Also get a better understanding of the handoff process to engineers.
Graphic Design
Martha Falcão Wyden University
2024 - 2025
— Learned typography, illustration, and visual design fundamentals.
— Presented projects to students, teachers and external guests.
— Presented the project to students, faculty, and external guests.
— Presented projects to students, teachers and external guests.
Bachelor of Design
Martha Falcão Wyden University
2023 - 2024
— Learned semiotics, usability principles, color theory, and design process fundamentals.
— Learned typography, illustration, and visual design fundamentals.
— Explored a lot of design disciplines, creating everything from jewelry and fashion pieces to recyclable prototypes that continue feeding stray animals to this day.
— Explored a lot of design disciplines, creating everything from jewelry and fashion pieces to recyclable prototypes that continue feeding stray animals to this day.
— Learned typography, illustration, and visual design fundamentals.
— Explored a lot of design disciplines, creating everything from jewelry and fashion pieces to recyclable prototypes that continue feeding stray animals to this day.
CONTACT
Looking to start a project or have a proposal? Feel free to contact me.
CONTACT
Looking to start a project or have a proposal? Feel free to contact me.
Made with a lot of coffee and Sleep Token songs
Made with a lot of coffee and Sleep Token songs
CASE STUDIES
PROJECTS
Made with a lot of coffee and
Sleep Token songs
